You really have to take your hats off to vegan entrepreneurship. When there’s an absence of a veganized version of a popular product that our community craves, someone somewhere will eventually come up with a vegan alternative. This is why we always encourage fellow vegans and omnivores alike, to start their own vegan business ASAP! I truly admire socially conscious entrepreneurial companies like TruSweets (the maker of TruJoy Sweets) who seized the opportunity to create vegan treats that everyone can enjoy. 

     

The good folks at TruSweets (who also own Surf Sweets) created some rather delicious treats that are organic, gluten-free, kosher, vegan, and corn syrup-free. And to top it off, 1% of sales are donated to environmental causes! TruJoy’s colorful packaging beckons you to tear open a bag and dive in as if you were a 7-year-old (although I do this as a 47-year old!) who eagerly wants to get a treat fix. Mac and I ended up trying the Organic Fruit Chews which already had a strong buzz leftover from Natural Product Expo West. These colorful not-too-sweet little gems taste like a grownup version of Starburst. And unlike Straburst, each flavor has a distinct taste that stands out on its own. My favorite flavor was the orange and Mac favored the zingy cherry one. Of course, my kid-like curiosity got the better of me and therefore I experimented by chewing several combos of flavors to see what they would taste like. And although I’m a TruJoy purist, the combos weren’t half bad!  

These candies are great alternatives to the non-vegan and oversweet dreck that selfishly monopolizes supermarket shelves worldwide. The price point for TruJoy Sweets’ products are reasonable considering the quality of their goods and that they give 1% to meaningful environmental causes  such as Rozalia Project. 

To learn more about TruSweets, make sure to check out trusweets.com.